Top Benefits of Incorporating CTV Advertising in Your Marketing Plan

A few years ago, a huge section of society had cable subscription plans. However, today’s reality tells a different story. Most people have ditched the traditional TV to watch news, dramas, or movies and moved to a better version of television known as connected TV. Connected TV is a smart television that provides access to the user's favorite shows, movies, and live television. This television is connected to a device with internet access, so the user can watch any show online. With the introduction of connected TV, CTV advertising has also surfaced in the advertising market.

CTV advertising is used by advertisers to connect with new groups of people, potential customers, and existing customers to convey their brand’s message.

Here are some of the top benefits of CTV advertising:

Reach Out to Cord Cutters

Advertisers can now reach out to cord-cutters, who are rapidly outgrowing the traditional TV viewing audience, thanks to connected TV advertising. According to reports, 72% of the TV audience is now accessible with a connected TV. It creates an opportunity for advertisers to convert them into a brand’s customers.

Precise Targeting

The connected TV advertising platform allows advertisers to maximize their return on investment by reaching out to premium networks. There is a better chance to reach a responsive audience base that would watch the ad until the end, which ensures a higher ad completion rate. In short, precise targeting gives better control over price structure, cost per completion rate, and cost per metric.

Measure Campaign Effectiveness

When a brand plans its omnichannel marketing, CTV advertising is considered at the exploratory and consideration stages. However, this advertising has the potential to drive huge sales volumes as it leaves a strong impression on the audience's mind and establishes a strong brand recall value. Advertisers are eyeing some of the top CTV advertising platforms to run their ads and increase their reach.