Top 2 Benefits of Using Ad Servers

Advertising agencies, brands, and publishers need ad servers to manage and run online advertisements. The ad servers have a simple function in online advertising, they store and display the right ads to the target audience. Advanced ad servers also help in ad campaign optimization and management. Once the static, audio or video ad creation is done. Ad servers are used for all kinds of audio video and static ads.

Ad servers help an advertiser in several ways, this includes:

1. Enabling Quick Ad Deliveries

When managing and dealing with dozens or even hundreds of advertising campaigns, and ad requests, quick delivery of ads is extremely important. The entire process of an ad request being raised at a publisher’s website to the delivery of an appropriate and relevant ad unit needs to be accomplished very quickly. Top ad servers utilize content delivery networks (CDNs) to store the assets of ad units, like the images, video files, audio files, etc. These CDNs go a long way in speeding up the delivery speed of content across expansive geographies, ensuring that your ad can be delivered quickly and correctly, as soon as the request for it is raised at the server.

2. Prompt performance reviews

Large-scale data on campaign performance should be the foundation for every data-driven decision. Real-time reporting can help you save money on third-party market research and provide you freedom from publisher statistics, which you can't quickly modify or get rid of. While you can review your performance using relevant metrics on all kinds of ad servers, some tend to provide the information you need in real-time as well. You can reshape your ad strategy and optimize your efforts for optimal returns through customized reports that you receive from your ad server account with the metrics you want to track. To give you a complete picture of your ad performance, ad servers track performance across all advertising campaigns and maintain them all at a dedicated dashboard for easy access.

Ad servers of advanced technology have become an absolute necessity for advertisers, as they can help ensure a strong bottom line and good returns on ad spends.