Top 3 Benefits of CTV Advertising

Connected TV (CTV) advertising has become crucial for advertisers to expand their reach and build brand among their key audiences. This form of advertising refers to video advertisements with on-demand TV content streamed over any TV connected to the Internet, such as Smart TVs. CTV allows advertisers to identify their audience and market directly to them. With video ads on the CTV advertising platforms, you can combine the perks of digital marketing with the reach of TV. Here are the top 3 benefits of CTV advertising.

Higher Completion Rates

With conventional TV advertising, audiences can change the channel and skip commercial ads. However, CTV advertising is all about unskippable video ads, and viewers have to watch the ad till the end to continue viewing their content. The same is the reason CTV ads have a high percentage of VCR or video completion rate, along with 100% viewability. With CTV ads, it is tough for viewers to change the channel and skip the ad.

Real-Time Reporting

Since CTV is a digital platform, it provides advertisers with the ease of real-time reporting, which they can access anytime. Earlier, with TV ads, advertisers could receive performance reports after an ad campaign has been running for a few days or months. With CTV, you can track the completed view rates, reach to the audience, and impressions. The insights and data you receive can help you to analyze and make changes accordingly to optimize and boost your campaigns in real-time.

Cost-Effective

With CTV, it is flexible and more affordable to reach premium networks. So, you can get your ads on the big screen without paying a huge price tag. CTV advertising comes with flexibility for choosing a pricing module, like cost per view or cost per metric, making it more cost-effective to reach target audiences on smart TV. You can pick a pricing structure based on your budget and reach target audiences in a big-screen format.

So, these are some of the best advantages of CTV advertising. With the best CTV advertising platforms, you can get your ads seen by worldwide audiences and build a strong brand.